Оливия Фокс Кабейн The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

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What if charisma could be taught?
The charisma myth is the idea that charisma is a fundamental, inborn quality-you either have it (Bill Clinton, Steve Jobs, Oprah) or you don't. But that's simply not true, as Olivia Fox Cabane reveals in this groundbreaking book. Charismatic behaviors can be learned and perfected by anyone.
Drawing on techniques she originally developed for Harvard and MIT, Cabane breaks charisma down into its fundamental components, revealing the secrets to what charisma really is and how it works. Becoming more charismatic doesn't mean transforming your fundamental personality. It's about adopting a series of specific practices that fit in with the personality you already have.
Charisma can be a great asset whether you're applying for a job, trying to lead an organization, or striving to improve your relationships. It helps physicians persuade their patients to adhere to their prescribed medical treatments. It helps people work the room at parties and make an impression on first dates. It's for students who want to ace their college interviews and for professors who then need to reach those students with their lectures.